Google Ads is an advertising platform from Google. Google Ads is part of the Google Marketing Platform, which also includes Analytics, Display Ads, Youtube Ads, and Tag manager.
Different advertising options in Google Ads
Google Ads offers paid advertising in various ways. Below is a brief explanation of the main advertising options in Google Ads:
The search campaigns in Google Ads is the best-known advertising option. The search campaigns are the paid ads that are above the organic search results in Google. Search campaigns are a great way to advertise because you are only shown to those people who are also looking for your product or service. You only pay when your ad is clicked. Also known as Pay Per Click (PPC).
The display advertisement in Google Adsense approved websites is also frequently used by the advertiser. With display advertisements you can place advertisements on websites that are affiliated with the Google Display Network. This network covers more than 90% of websites, including top news websites and blogs.
You can also arrange advertising on Youtube via Google Ads. You can show skippable videos and also videos which users cannot skip as per ad type selected.
Universal app campaigns
If you have an app that you want to promote, this is possible by choosing a Universal app campaign in Google Ads. This will promote your app in the Google Play store, unfortunately, this option does not exist for the Apple App Store.
What is the difference between Google Ads and Google Adwords?
Google Ads is the new name of Google Adwords. In 2018, Google introduced the new name of Adwords.
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