12-Month Strategy Delivers 106% Lead Growth For Childcare Provider
- We used a mix of Facebook, AdWords, Local SEO and Content marketing to drive awareness to each of their 3 programs nationally.
- A new direct response website was designed, modelled off high converting landing pages to rapidly increase the conversion rate. We closed the conversion loop using remarketing on Facebook and Google, along with Content Marketing to engage with new parents.
- To build the relationship with new enquiries and drive enrolments we designed a multi-stage lead nurture sequence. This was supported with our preferred marketing automation CRM that gave individual centers the ability to track, manage and automate the onboarding process.
- Brand building and awareness objectives:
- 124% increase in social media following
- 63% increase in Ads Share of Voice
- 89% decrease in cost per enquiry via Google Ads
- 96% increase in web pages ranked in Google’s top 100 listings
- 217% increase in monthly website sessions
- Occupancy & enrolments objectives:
- 85% increase in overall monthly leads
- 106% increase in monthly enrolments
Facebook Ad Campaign Adds 25% In Monthly Revenue For Finance Client
- Within months, we had developed and scaled up profitable Facebook campaigns:
- Within 4 months we scaled up spend on Facebook and added 130% in loan applications (on top of existing Ads traffic)
- Achieved this scale while hitting Our client (who was previously reliant on Google Ads for the bulk of their sales) wanted to scale up their business, so we recommended Facebook Advertising.
- First they were hesitant, but we convinced them to run a test. We quickly proved how effective Facebook Advertising can be (for almost ANY industry), and it has become a major advertising channel for their marketing mix.
- CPA targets
133 Leads For Property Broker In 30 Days At $3.38 Cost Per Lead
- WE DEVELOPED A FACEBOOK AD CAMPAIGN TO REACH PROPERTY INVESTOR WITH FAST, QUALITY AND LOW COST LEADS:
- 133 leads for an ad spend of only $449.98
- $10,000+ Return on Investment from property sales means this client enjoyed a 2,122% ROI
Ads Campaign Brings In 4,574 Leads At $10.86 Cost Per Lead For Industrial Products Priced $2,000+
- THIS CONTINUALLY IMPROVING ADWORDS CAMPAIGN DRIVES SERIOUS ROI:
- Less than a $50k investment in Ad Spend yielded over 4,500 leads of products priced over $2000 (Est. ROI over $1,000,000 in revenue)
- Cost per Lead just $10.86
- Conservative estimate of 1,967% Return on Ad Spend
- ACCOUNT STATS:
- 14 campaigns
- 13,231 Ad Groups
- 5,437 Keywords
- 11,950 Negative Keywords
- 11,748 Ads
- 29 Ad Extensions
Video Lead Ad Drives 975 Leads For Car Service Business
- WE COMBINED FACEBOOK’S NEW LEAD AD FORMAT WITH ENGAGING COPY AND VIDEO WITH OUTSTANDING RESULTS:
- 975 leads at a Cost per Lead of $9.80
- Ads achieved Relevance Score of 8 out of 10 - to a cold audience!
- Client’s business expanded to other States based on the success of this Facebook Ad campaign