Author Archives: Neeraj Soni

Finding Target audience? Do not do by yourself!

finding target audience

The right target audience is extremely important to achieve online growth while running paid ads. But don’t start making personas on paper right away or come up with fictitious customers together with your colleagues. You cannot find the right target audience by yourself. You should better let Google, Facebook, Instagram, and YouTube determine your target […]

What are Google Ads?

google advertising

Google Ads is an advertising platform from Google. Google Ads is part of the Google Marketing Platform, which also includes Analytics, Display Ads, Youtube Ads, and Tag manager. Different advertising options in Google Ads Google Ads offers paid advertising in various ways. Below is a brief explanation of the main advertising options in Google Ads: […]